Chapter One: Part C - Pissing the Bed
Most people don’t fail because they dream too big.
After nearly having a heart attack on Sunday, I made one of the best decisions of my life on Monday (read here).
I hopped in my car, drove to the closest gym to my house, and hired the very first personal trainer I met.
That was the only criterion in my decision-making process:
Closest gym. First trainer.
I couldn’t afford to fuck around anymore. The gravity of my situation—the pain of being so horribly unfit—forced change upon me.
Surely any trainer is better than none? Any form of exercise is better than being physically inactive.
When we make our decision-making process overly complex, we obstruct and slow down our ability to change.
Pontification is a form of procrastination.
If you truly want to change, make your decisions quickly and bravely.
Your life is precious.
Here’s the thing about setting goals:
Often, the goals we set are too small. Not big enough. You simply have to stretch out your hand and reach a little further than you did last time.
Your goals need to be so big that the attainment of them changes everything.
Your life is transformed, and you will never be the same again.
I’ve been teaching my system of 3-Word Goals™ to some incredible people in my world, and I see this all the time.
Robert, an ex-marine and now Realtor—who looks like he could still go 12 rounds with Manny Pacquiao —wants to run a 7-minute mile every week.
When I ask him, “Why so slow, brother?”
He replies, “Well, I know I can do that easily, without hurting myself.”
Or Susan, another Realtor in Minnesota, tells me her goal is to do one transaction a month. When I ask if that would truly change her life, she admits…
“It would help me survive.”
And so we wonder why we don’t leap out of bed in the morning? Why don’t we stand out in a marketplace increasingly crowded with competitors?
Because our goal was never to stand out. Our only goal was to avoid pain. To simply survive?
Ye of little faith, what has happened to the child inside you?
The one who used to dream? The one who believed anything was possible?
And don’t give me that “disappointment” or “past failure” crap. Those things don’t dent your willpower or steal your dreams.
That was a choice. A decision. An act of will when you actively decide to let the events of your past rob you of your future.
Unfortunately, that one choice has stolen so much more.
You are not your dreams. You are not your successes. You are not your dashed hopes or your failures.
You are one thing or the other: A human being who chases their dreams, brave and hopeful and alive. Or a human being who is despondent, disillusioned, and afraid.
What kind of human being will you be?
That’s really the choice I was making while sitting on that rock.
Would I wake up to life? Or simply remain sleeping?
And let’s be real: trying not to piss the bed while you’re sleeping is not a very big life goal.
Choosing to wake up, to dream big in every single dimension of your life—that is everything.
Because it’s you choosing to become fully alive.
Tomorrow, for our paid readers (support below), I’ll talk about how to set really compelling, get-you-out-of-bed, scary 3-Word Goals in every area of life.
I’ll also introduce you to our 3-Word Goal Architect™, a powerful AI tool that is changing lives.


